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Consumer Insights · Market Research · Product Strategy · Customer Experience · Product Development

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I’m energized by the moment someone asks, “Could this be better?” That question drives how I approach customers, products, and business challenges.

With a background in marketing analytics, design, and product development, I connect what people need with what a business can make possible. I care about earning trust in an idea, bringing people together, and staying involved until it becomes something that matters.

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Instagram Intent-Based Feed Modes

What if Instagram adapted to what users actually wanted to do, rather than just what kept them scrolling?

I developed a concept feature that lets users choose their browsing intent, whether to explore, connect, learn, shop, or create. Based on their selection, Instagram's recommendation algorithm would adjust content priorities to deliver a more relevant and purposeful experience. The concept aims to give users greater control over their feeds while improving engagement quality and satisfaction.

An independent product concept and prototype, not affiliated with Instagram or Meta.